Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.
In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.
Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.
Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.
Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.
A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.
A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.
Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?
Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.
One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.
With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.
Use your unique selling proposition effectively, consistently and you are sure to see the results.
Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.
If you are looking to order a banner it’s important to consider how you would like it to be finished after printing. There are several different finishing options available and deciding which one you need can be confusing if you don’t understand the purpose of each one. Use this guide to help you make a more informed decision.
Grommets are rust-proof metal eyelets, which are applied around the edges of the banner after printing to reinforce the banner and allow it to be tied. If you’re going to be hanging the banner on the side of a building, on fencing or between poles, adding grommets will make the process much easier. Use strong rope, twine or even cable ties to ensure that your banner will be secure after hanging. Grommets are punched into a banner 500mm apart at the top of the banner and every 1000mm apart at the bottom of the banner. This distributes the banner’s weight and helps to keep the banner from sagging. Grommets are commonly used as a finishing for banners used on temporary fencing. The required tension can be gained for the banner to be wrinkle free which is best achieved using heavy duty plastic cable ties. Remember to match the colour of the cable ties to your banner or use clear ones, and trim the ends once tightened.
Finishing your banners with grommets is our standard practice so please let us know if you want to attach your banner in another way.
Nylon Seat Belt Supertuff® Webbing
Nylon webbing reinforcement is welded to the edge of the banner to provide extra durability in outdoor conditions. The edges of the banner are finished with Supertuff® seat belt style webbing providing an extremely durable, large format sign. Welding PVC coated webbing to the back edges of a banner provides numerous advantages; increased tensile strength; more structural stiffness to prevent curling; stronger grommet mounting; and the ‘trim-to-edge’ method removes the need for fold-over hems. Supertuff® seat belt style webbing provides a superior quality finishing which in incomparable to many of our competitors. This comes with all our premium mesh products as standard.
Kedar edging with sail track is commonly used for vinyl banners and is ideal for affixing banners to walls or hoarding. ‘Kedar’ rope is welded to the banner edge and the rope is inserted into sail track made specifically for this type of edging. This method of stretching banners to create a smooth, fully taught low-glare surface works wonderfully on most flat and slightly curved surfaces. Sail track is often used for banner mounting to walls and is the accepted norm for mounting to large billboards and wooden hoardings.
If you are looking to display your banner using poles, you’ll most likely need pole pockets. Pole pockets can be added to any side of the banner. The banner material is folded over the back side of the banner, similar to hems, but enough room left for a pole to go through the pocket. Pole pockets allow for rigid poles to be inserted along the edges of the banner. This allows for a more even distribution of the banner’s weight to prevent sagging. Opposing pole pockets can also be used to make the banner more rigid.
Banners that are mounted outdoors in very windy areas benefit from the addition of wind slits. These are horseshoe shaped flaps cut into blank areas of the banner, which allow wind to pass through, reducing tension and possible deterioration of the banner. Wind ‘holes’ in large banners are required when the banner is exposed to wind on both sides. A banner is like a large sail in the wind and can generate huge pressure and tension on banner fixtures and fittings. Best to cut ‘V’ or ‘U’ shapes in the banner so when there is no wind, the ‘flap’ is left down to expose the image on the banner. The ‘V’ or ‘U’ cut is preferred to a small cut-out hole as they sit flat when the wind is not strong.
Hemmed edges are typically used to reinforce the sides of banners, helping to maintain the banner’s shape and prevent stretching.
Button Hole Eyelets
Reinforced knitted, ‘button-hole’ eyelets are built in to the top and bottom edges of shade cloth. Button hole eyelets provide premium strength and a neat looking installation for shade cloth banners. We recommend using cable ties to attach your printed shade cloth to your temporary fence.
Banner tape is a single sided tape which is welded onto the edges of banners. It is used to provide reinforcement for the edges and grommets. We use banner tape on our standard banner mesh and many of our competition use to finish their premium banners. When making a decision about your banner mesh, consider how long it is going to be on the fence. On banners finished with banner tape, the grommets can pull through in strong winds which can cause the banner to sag, or in some cases rip. Banner tape is inexpensive and is not labour intensive. The tape is used on banners to add strength along the edge without the need to sew the hems.
In cases where budget is a consideration, banner mesh can be finished with a folded edge. Approximately 4cm of the edge is doubled over and welded to itself. It is the least effective edge finishing. We strongly urge not to use this edging method in high wind areas or when the mesh needs to be in place for long periods. There is a strong likelihood of grommets coming away from the edging.
Mesh Direct offers a full range of finishes and we are market leaders in providing the most durable mesh on the market with our premium banner mesh. With us you will get super strong banners which can withstand harsh Australian environmental conditions. The banner finishing techniques available at Mesh Direct give banners a clean, sharp look and provide a superior quality in comparison to many of our competitors.
Call 1300 368 978 for any further enquiries about our quality finishing or to get a quote for your next banner.