Case Study: IB Projects Building Wrap

November 01, 2017 / in Blog / by Helen Scheuerer / No Comments

The building that previously housed some of Victoria’s most infamous criminals is set for a luxurious revamp. London-based Zaha Hadid Architects’ proposal won out against numerous other firms in an international design competition, and the company has since gone on to collaborate with IB Projects and Malaysian developer UEM Sunrise.

The development of the luxury apartment tower, The Mayfair, has proven even more significant since the passing of founder and arguably the world’s greatest female architect, Zaha Hadid, in March. It’s understood that this grand scale project is one of the last developed before her death, making it all the more meaningful in recent architectural history.

In the lead up to the development, IB Projects approached Mesh Direct and asked us to create the building wrap for The Mayfair in St Kilda, Melbourne…

When it comes to a project of this size, there are naturally a number of challenges to overcome. In this instance, the challenges included: a lack of existing scaffolding, an uneven face for the application of the wrap, and the sheer size of the wrap itself (what would become 50 x 40 metres). Plus the nature of the location; with St Kilda Road being a wind funnel, it meant that the safety of our installers was at stake.

Mesh Direct worked hard with IB Projects and the experienced installation team at Visual Exposure to create viable solutions. Together, we engineered and designed a custom frame in order to install the building wrap. This custom made frame created a flat surface for the wrap to sit against, ensuring that the artwork and branding displayed looked its absolute best. We also opted for eight smaller panels and more join points, which meant that the panels were attached more firmly to the building to combat against the high winds of the area.

It was important that the frame and mesh panels sat between the windows, so the accuracy of the planning and execution of the building wrap install was paramount. We worked closely with Visual Exposure to install the design via rope access, and had to ensure the safety of their abseilers.

Given that the install took place throughout July and August, Melbourne’s unpredictable seasonal weather conditions needed to be factored in. Abseilers faced wind, rain and storms during the installation of the building wrap, and so every safety precaution was taken to minimise risk and ensure peace of mind.

An additional part of this brief was that neon lights were required behind the building wrap. This meant another challenge was to line the lights up behind the panels, in order to give the structure a glamorous night look, and optimise the brand’s exposure throughout the later hours of the night. With much planning and careful installation, we were able to achieve this goal.

One of the final challenges we faced was getting the artwork 100% right for such a large scale building wrap. As we said, this banner spans 50 x 40 metres, you can grasp the scale of it by looking at the featured image above and comparing the banner to the size of the balconies on the left… The artwork needed to be high enough resolution at this size for maximum visual impact, so we worked with Zaha Hadid Architects’ designers to make sure that it transitioned from concept to final product as smoothly as possible.

The result of all this collaboration and hard work was an incredibly impressive building wrap that spans across one of Melbourne’s most iconic buildings. The wrap offers an amazing advertising opportunity, showcasing the upcoming unveiling of The Mayfair.

For more information on our building wraps, click here, or give us a call on 1300 368 978.

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5 Things To Know About Mesh Printing

October 18, 2017 / in Blog / by Helen Scheuerer / No Comments

As leaders in the mesh printing industry, we’ve got a lot of knowledge to share with our clients about the various benefits and need-to-know information when it comes to using banner mesh. Whether you’re in the construction industry, development or events and festivals, you’ll need to consider a number of factors before you commission your mesh printing job.

We sat down with our production team and grand format printing experts to curate the top tier knowledge you’ll need in terms of mesh printing. So without further ado, here are 5 things you need to know about mesh printing.

1. Wind flow affects your mesh

You’d be surprised at how many people don’t consider the elements when commissioning mesh banners for their sites. Wind flow is a massive factor to keep in mind when discussing your mesh printing options with your representative.

Selecting the wrong type of mesh for the conditions of your site can mean that your signage and temporary fencing won’t last the distance. For high wind areas, you’ll need what’s called wind mesh. This mesh is specially created for areas that experience a high wind load, and is made with larger perforation than that of standard and premium mesh.

This means that the wind passes through the mesh easily, and doesn’t interfere with the temporary fencing or presentation of the signage.

2. The types of mesh material

Here at Mesh Direct, we offer a number of types of mesh material for your mesh printing needs: shade cloth, wind mesh, standard banner mesh, and premium banner mesh.

We offer these varieties so our clients have a broad spectrum of choices when it comes to their specific purposes and their budgets. We work closely with them, and talk them through the material options so that their banner mesh printing job yields the best possible results.

3. Simple install

People usually assume that with great fence signage, comes great difficulty with install. That couldn’t be further from the truth when it comes to our mesh banner products. All of our mesh fencing and mesh panels are designed with ease of install in mind. Most of our banner mesh can be installed using a simple process of cable ties and metal eyelets, which are spaced evenly over the top and bottom of the sign.

If you’d rather have a professional installer, we can arrange that for you as well.

4. Versatile mesh printing

Mesh printing offers fantastic versatility when it comes to your printing needs. Our substrates and inks are of the highest quality, meaning that our print reproduction is unparalleled.

We can print your business’s logo, artwork and colour scheme across your mesh banner, or alternatively, advertise your new development or festival. The printing options are endless!

We provide mesh fencing for a range of different uses: construction sites, festivals, building wraps, and large scale developments. Simply speak to our consultants about your needs, and we’ll customise your experience.

5. Create brand awareness

We talk a lot about creating brand awareness, and that’s because it’s such an important aspect of running a business, no matter what that business is.

Utilising printed signage like banner mesh is a great way to get your brand and business out in front of potential new clients, as well as showcasing the quality of the projects you’re currently working on.

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To find out more about how mesh printing can work for you and your business and/or construction site, get in touch with our consultants today!

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Printed Signage: Event Advertising On A Budget

September 27, 2017 / in Blog / by Helen Scheuerer / No Comments

In the midst of the digital age, an advertising medium that’s often overlooked and under-utilised is signage. Printed signage is a fantastic way to create brand recognition and awareness, particularly when it comes to events. Don’t underestimate the advantage of using big, bold and bright artwork on signage to expose foot and car traffic to your festival, event and/or message.

Mesh Direct have supplied numerous event advertising to some of Australia’s biggest festivals and organisations, and are considered experts in the field. We understand that often, events are run on strict budgets and organisers can find it difficult to give the event the marketing attention it deserves. Here at Mesh Direct, we have plenty of budget-friendly solutions when it comes to advertising through printed signage. Here are some of our most popular options…

1. Utilise crowd control barriers

At events and festivals, crowd control barriers are already a must-have. They’re a necessity when it comes to organisation, safety and creating an orderly system for queuing, so why not utilise these existing canvases to showcase your event branding and advertising?

We use dye sublimation printing to actually dye the design into the mesh of the barriers which results in fantastic colour representation and crystal clear prints. We’re passionate about representing you, your brand and your event well, so we use only the best in printing technology.

One of the great things about crowd control barriers is how affordable they are. Give our team a call to learn what options suit your needs best (1300 368 978).

2. Use banners and signs

Another budget-friendly solution is printed banner mesh. This can be attached to temporary fencing and promote your event while your construction/event site is still in progress. We have a range of affordable options here including premium banner mesh, standard banner mesh, shade cloth and wind mesh.

Our printed shade cloth is an ideal branding and advertising solution for festival organisers, and it one of our most popular products. It’s commonly used on barrier fencing, particularly on long runs where a high resolution result is not necessary. Shade cloth is our entry level branded fencing and is sold in rolls of 50m. Also referred to as scrim, fence fabric, scaffold mesh or fence mesh it is a durable material which can be reused, making it perfect for regular/seasonal festivals.

3. Corflute signage

Corflute is one of the most common forms of signage you’ll see around festivals events. It’s also referred to as corrugated plastic signage or corriboard and is a rigid, flat substrate which is highly versatile, can be applied virtually anywhere and is easy to install on any structure including walls, fences and hoarding.

You’ll likely see it in the form of security signs, safety signs, menus, prices, and dress code signs among other things. The corflute sign option provides a magnificent reproduction of your artwork for a budget price, rather than using vinyl lettering we print directly on the corflute signage substrate to achieve this magnificent result.

It can also be seen in real estate signage, the building industry and for major use in election campaigns. Durability isn’t an issue as corflute signs can be reused time and time again, making it ideal for seasonal events and festivals. Often seen in the outside environment being nailed to electricity poles, the corriboard signage option is one that is built to withstand the elements.

At Mesh Direct we are very flexible and are more than willing to customise your corflute signs according to all your needs. Our corflute signage is fully UV stabilised and with the proper care can be used for years. We use the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.

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Each of these printed signage forms are a great way to advertise your event or festival at an affordable price. If you’re interested to find out more about advertising through printed signage, give us a call on 1300 368 978.

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Building Wrap for Gowings Building Sydney by Mesh Direct

Building Wraps: Changing the Face of Construction

September 11, 2017 / in Blog / by Helen Scheuerer / No Comments

Here at Mesh Direct, we’re always looking for ways to reinvent the wheel when it comes to construction and development sites, and one product we’re incredibly proud of is our building wraps. Building wraps were originally more common in Europe, where at world-renowned tourist attractions, buildings needed repairs and maintenance but the local governments didn’t want to lose the tourism revenue. From Switzerland and Paris to Florence and London, using a building wrap became the solution that many organisations came to rely on.

This meant that things like scaffolding, equipment and unsightly construction sites were not such an eyesore in areas so heavily populated by tourists (and their cameras!). While construction and renovation work is often necessary, it’s not necessary that the building’s aesthetic suffers in the process.

A building wrap is essentially a large-scale canvas that acts as a ‘skin’ around the structure of a building. Whatever the look of the building’s facade, one of the massive benefits of using building wraps is they leave a truly memorable and magnificent impression on anyone who lays eyes on them.

Mesh Direct’s building wraps can be customised for each job, and can feature any artwork required. Some organisations (like in the tourism industry for example) opt to replicate the building’s structure on the wrap, so that at first glance, the building looks completely in tact. Other companies choose to add more colour to their skylines by featuring nature scenes – forests, flowers and animals to pique the interest of passersby.

Another popular option is to showcase advertising. Often construction and development sites are a missed opportunity to gain exposure for your business and services. Usually the structures where building wraps are utilised are in high traffic areas, which means there are plenty of people passing by to advertise to.

We’ve provided some big name brands with building wraps and development signage over the years, and pride ourselves on the outstanding quality of our products. Our building wraps boast sharp, effective print reproduction, making them ideal for use on high-rise buildings and developments. We’ve also got an in-house design team who have a real knack for creating impressive graphics for large scale signage in case you wanted assistance with creating your featured artwork.

Whatever your vision for your building wrap, Mesh Direct can bring your idea to life. We have the experience, the expertise and the equipment to take your dream from concept to reality. We’re able to offer a large range of options to our clients from direct to facade, applied to scaffolding or hoarding, temporary framing or a more permanent system. Mesh Direct can even wrap enormous windows or apply cut out vinyls, it’s completely up to you as our client.

For more information on how building wraps can work for your business or new development, be sure to contact Mesh Direct on 1300 368 978.

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Case Study: Meriton

September 10, 2017 / in Blog / by Helen Scheuerer / No Comments

Mesh Direct was approached by Meriton to assist them with a large scale development and building wrap. Founded in 1963, Meriton is now Australia’s biggest residential apartment developer.

More than 70,000 apartments have been developed, designed and built by Meriton across Australia’s east coast. Additionally, Meriton is responsible for some of the highest residential towers in the Gold Coast, Sydney and Brisbane.

Naturally, Meriton has an impressive portfolio and offers sales and leasing, as well as property and strata management services. Meriton’s luxury accommodation brand Meriton Serviced Apartments spans across more than thirteen locations country-wide.

When Meriton began to develop their latest large scale construction site, they came to Mesh Direct for solutions to their scaffolding and high-rise development needs.

After much communication with the established brand, Mesh Direct provided the organisation with premium banner mesh in the form of north and south facing banners across the development.

Mesh Direct organised the design and printing of the large-scale banners for the high rise building and scaffolding. The building wrap was created and then transported to the construction site.

We had to use Ropetek and abseiling techniques in order to install the massive banners.

During the installation process, challenges arose due to the significant winds plaguing Parramatta at the time. While premium banner mesh offers great wind durability, the conditions were extreme and Mesh Direct worked extra diligently to provide Meriton with solutions to these unforeseen issues and challenges.

The result of this project was an impressive building wrap that withstood both the test of time and the blustering conditions of the high velocity winds.

Mesh Direct has maintained an ongoing relationship with the Meriton brand, and have since been commissioned to provide banner mesh for another large scale development.

If you’re interested to see how building wraps and large scale printing can work for your development, get in touch with us here.

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Why You Should Have Festival and Events Signage and Banners

May 07, 2017 / in Blog / by Helen Scheuerer / No Comments

Here at Mesh Direct, we specialise in large format festival and events signage. We’ve got over a decade’s worth of experience in the industry, and have worked with numerous music festivals and sporting events on a regular basis. Which is why we understand the importance of using this type of signage and banners. Have you heard about large format printing for events but don’t know if it’s right for you?

Let’s dive into three reasons why you should have signage and banners at your next festival or event…

1. Take advantage of advertising space

With signage and banners across your event site, you can take advantage of otherwise under utilised, high value advertising space. From mesh banner fencing, stage signage and crowd control barriers, we can guarantee there’s definitely room for advertising your brand.

Our numerous mesh products and fencing options allow you to make the absolute most of these areas. Products like mesh banners allow you to put advertising in places where you wouldn’t otherwise have the opportunity. These areas are usually in high traffic, high exposure positions, which helps get as many sets of eyes on your branding as possible.

2. Create a uniform look across your site

Another advantage to using festival and events signage and banners around your site is that they create a uniform aesthetic which looks both impressive and professional. Tying the look of an event together with uniform branding across all signage solutions is a great way to get your business’ name out there.

However, in addition, a uniform aesthetic also makes your brand, your event and/or your festival more reputable. It potentially provides you with the opportunity to reach new audiences, and potentially new clients.

3. Brand awareness

On a similar note, another reason you should have festival and events signage and banners is to create brand awareness for your company and/or product.

Utilising otherwise under-utilised, high traffic areas for your branded signage and banners can help create awareness of your festival or event with an entirely  new audience.

Festival and Events Signage Recommendations

So, as Mesh-experts, what products do we recommend that you use in order to create the best possible results with your festival and events signage?

We recommend using a winning combination of our most popular products across your entire event. These products include: premium mesh banners, crowd control barriers, mesh fence panels and media walls.

The draw card for festivals and events are that they’re entire experiences, and our products can help that experience be more uniform and wholesome for all involved.

If you’d like more information on how Mesh Direct can help you master your festival and events signage, be sure to drop us a line here, or give us a call on 1300 368 978.

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banner design logos2

How-to: Prepare Your Own Banner Design

April 05, 2017 / in Blog / by Helen Scheuerer / No Comments

Here at Mesh Direct, we’re naturally big believers in the power of large format printing and the magic of a good banner design. We do everything we can to ensure our clients’ banners are as aesthetically pleasing and as effective as possible before we go to print. Because of our insider knowledge of the print industry and our decade’s worth of experience working with printers and designers from all walks of life, we thought we’d give a new ‘How To’ guide, this time, we’re looking at how you can prepare your own banner design in order to get the best possible results… Here’s what you need to know…

When supplying logos for banner design

A common mistake made by businesses supplying print companies with artwork is not supplying the right logo files. Any artwork (logos included) should be supplied to the printer as a vector image. This sort of file is supplied as the following: .eps, .ai or as a .pdf

It’s vital that the business provides the right file type in this case, or they risk not getting the job done on time or the having the print job turn out incorrectly.

If you’re ever in doubt about whether or not your files are compatible and accurate, always check with your printer before approving the job.

Don’t include printer marks

Another common error made by businesses approaching printers with their banner designs is that they include premade printer marks. What do we mean by printer marks? Printers marks include bleed marks, crop marks and colour bars.

Including these can cause confusion for your printer.

Know your artboard size

For Mesh Direct’s printing services, we require artboard sizes to be set at 10% of the full print size. So for example, a 50m x 1.6m banner should be set up at 5000mm x 160mm. Remember that we don’t require crop marks, bleed or colour bars.

Like most printers, we ask that you only provide one artboard per file.

Get your colours right

For those of you who aren’t particularly familiar with artwork specifications for print, you’ll need to use CMYK. All of your files need to be converted to CMYK in order to be used on your printed banner.

Have your fonts ready

Remember when you’re preparing your banner design for print that all your fonts should be entirely legible and should suit your brand aesthetic. You also need to be sure that the fonts are outlined or that the font files are supplied to the printer.

Many people assume that getting the fonts right is the easy part of printing, but it isn’t always that simple. Think long and hard about the fonts you’re using and if they’re the best solution for your banner design.

Imagery should be hi-res

If you’re keen to include images and photographs on your banner design, you need to ensure that these images and photographs are high-resolution and need to be supplied at 300dpi.

 

For more artwork specifications when it comes to preparing your banner design for printing, check out our instructional videos here.

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How-To: Use Contrasting Colours On Your Mesh Fencing

April 04, 2017 / in Blog / by Helen Scheuerer / No Comments

When it comes to creating artwork for your mesh banners, we know not everyone is an artist or graphic designer. While we have an expert art department on hand at all times, we thought we’d share some insights into what makes great banner art, and how you can make your branded mesh products as eye-catching and impressive as possible.

One of the most commonly tried and tested techniques our designers themselves use is using contrasting colours. Contrast is something that should be featured on every design, no matter what it’s purpose is. Contrasting helps determine a hierarchy within the graphic, and shows the viewer which part of the image is the most important (usually the name of your brand, your logo or your website).

However, more than just making your brand name stand out, using contrasting colours within artwork creates layers of interest, and generally makes your artwork more aesthetically appealing.

So for those of you who aren’t artistically inclined, here’s a little breakdown on how you can use contrasting colours in different ways to make your brand’s mesh banner pop…

1. Use light and dark

When it comes to contrasting colours, this is probably the option that most people think of first: contrasting light and dark colours. For example: white and black, light blue and dark red, light coloured text on a dark background or dark text on a light coloured background.

This is definitely one way of making your brand’s logo or message stand out, and a method that is used to great effect with mesh banners and mesh fencing.

This technique helps make different aspects of your design more visible than others, and can be incredibly eye-catching, particularly in high traffic areas such as sidewalks and when featured on high rise buildings.

Our premium mesh banners have a fantastic print resolution that makes working with these types of colour contrasts incredibly simple and effective.

2. Play with temperature

When it comes to design, all colours are separated into three different groups based on their ‘temperature’: warm, cool and neutral. It’s obvious to some, but colours like reds, yellows and oranges are on the warm side, whereas blues and greens are categorised as warm colours. Finally, white, black and grey are considered neutral.

You can contrast the intensity of the same temperatures, or alternatively, contrast with warm and cool colours. It’s completely up to you and what suits the aesthetic of your business and brand.

Playing with contrasting temperature colours is another great way to create visually appealing branding for your business. You want to utilise the advertising opportunity that banner mesh offers, and using colour in clever ways is the ideal solution to making your mesh fencing as striking as possible.

Both our premium banner mesh and our standard banner mesh options are particularly suited to printing stunning, full colour designs on.

3. Experiment with monochromatic colours

Here’s where things start to get a little technical, but don’t worry, it’s not as complicated as it sounds. Using monochromatic colours essentially just means using the same colour of varying intensities. So you might use a range of different shades of blue, or a range of different shades of red.

This is probably the least popular of the three options, as it doesn’t always have the same intensity or impact as light & dark or contrasting temperature, however it’s still a good choice to consider when questioning your brand’s aesthetic.

No matter how you choose to use contrasting colour, Mesh Direct’s in-house design team and art department can help you achieve a sleek and professional look for your branded mesh products. Whether it’s for an event or a construction site, you can rest assured that you’re in good hands.

For more information on how we can make banner mesh and mesh fencing work for you and your business, don’t hesitate to give our sales team a call on 1300 368 978.

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Banner Mesh British Ambassadors - building wrap

Building Wraps: The Grandest of Grand Format Printing

December 10, 2015 / in Blog / by Mesh Direct / No Comments

There is nothing more impressive than wrapping branded artwork around a building as a form of outdoor advertising. Whether applied for temporary installation, promoting a product or service, or launching an event, building wraps are capable of displaying a bold advertising message for all to see.

Building wraps or building skins are a relatively new form of advertising in Australia although they have been around for decades in Europe and the US. Buildings are enormous blank canvases that can be used to your advantage and are a great marketing tool.

Whatever the appearance of the facade, building wraps truly create a memorable if not a magnificent impression. Given the costs of other forms of out-of-home advertising which are far less permanent or memorable, building wraps are relatively inexpensive although incredibly impressive.

Depending on the intended usage, building wraps are usually made from banner mesh. After printing, the individual panels are joined together and produce the finished building wrap. Wraps are generally made from banner mesh due to the print quality needed, wind load and structure to which it is fixed to.

Building wraps are highly versatile and when used the construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction works.

Recently, Mesh Direct has the pleasure of wrapping the entire rear facade of the British Ambassador’s Residence in Canberra this month with a rendition of the building underneath creating outstanding result. For this particular project, the building wrap was required to minimise the visual impact of the scaffold during the renovation. Mesh Direct photographed, designed, printed and installed the full rear building wrap solution with exceptional results as you can see in the photos.

At Mesh Direct, we have the experience and in-house skills to make your concept come to life in the grandest of grand formats. Talk to us about your vision and we will work together with your creative team, or with ours, to create your building wrap masterpiece. We can handle everything from design of the building skin to installation and lighting. Call 1300 368 978 to speak to our sales team about your next project.

Visit our Building Wraps page for more information and technical specifications.

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