When it comes to the utilising printed banner mesh in your construction business, the terminology and vernacular might take some getting used to. Which is why we’ve put together an ultimate guide to common terms used in the world of signage, mesh banners and shade cloth.
If you’ve been considering the fencing around your construction site, you’ve probably heard the term ‘banner mesh’. Banner mesh is the material that covers a construction site fence. If a business is utilising it effectively, it often features branding, a logo and the business’ details.
Banner mesh is an incredibly effective way to increase your brand awareness, and is a great way to create uniformity across a construction or festival site. Our mesh is sold in an array of lengths and can also be purchased in individual fence panels. For more information on panels of mesh, visit our banner mesh fence panels page.
Banner mesh is a general term that encompasses three different types of mesh: premium banner mesh, standard banner mesh and wind mesh.
As the name suggests, premium printed banner mesh is a type of banner mesh. Of our products, this is generally the most sought-after, as it’s highly durable and versatile. It’s also the banner mesh that provides the most stunning print results, while still allowing for that all-important wind flow.
This style of mesh fencing boasts PVC coated substrate which ensures that the ink from your print job is adequately absorbed, as well as provided UV protection.
Standard banner mesh is our mid range fencing product. For those businesses on a tighter budget, this may be a more affordable than our premium option. While the print quality isn’t as good, it still offers an excellent structure, uniform look and print quality.
This product is incredibly easy to install, using simple cable ties and metal eyelets, making it a great temporary fencing solution for any event or construction site.
Wind mesh is the final product in our printed banner mesh collection. It’s a product that’s specially made to withstand large wind loads and the harsh Australian climate.
This printed banner mesh is designed with a much more open weave, with perforated material that allows more wind to flow through the mesh. This puts less load and pressure on the structure to which it’s attached, making it and ideal solution for high-wind areas and construction sites. The fact that it’s a more perforated product means that the print quality isn’t as high as our premium banner mesh, however it still provides a professional finish.
When working out which printed mesh banner product is right for you, you may be asked to consider what the wind flow is like in your designated area.
Wind can have a major impact on how durable your mesh fencing is, and so if you’re planning on installing in a high wind area, you’ll need to opt for wind mesh, which as we mentioned above, has a more open weaved designed for this type of environment.
If you’re in the business of large scale developments, you may have come across the term ‘building wraps’, you may have even seen one for yourself.
Building wraps are extremely popular in Europe and America, particularly when it comes to landmarks undergoing maintenance or construction.
Traditionally, these wrap around the entire facade of the building, with a rendition of the building underneath. Alternatively, other companies opt for cityscapes, nature scenes, while some use it as an advertising platform for their brand.
Another product in our large scale development arsenal, jump form signage is a great signage option to utilise throughout the building process. This is one of the first structures to go in place on the construction site, and progresses up the building as the scaffolding and building grows. It’s a super effective form of advertising due the high visibility of high rises and the long-term nature of the projects.
As the building grows, so does the scope for advertising and the potential for your brand to reach a larger audience.
Another advantage is that it not being situated on street level it is virtually vandal proof.
If you’ve got a thicker fence that’s more solid than a chain link fence, vinyl hoarding banners are the solution. These banners are attached to wood hoardings made from wood panel, this creates a strong surface, and provides an ideal background to allow for premium quality print on non-permeable signage.
This is a well-regarded option for urban areas, and is often used within shopping centres. It’s also ideal for crowd control in both large and small scale events.
Vinyl hoarding is so aesthetically pleasing that the Sydney City Council enforced that all hoardings be dressed with vinyl.
Alupanel signage is fast becoming one of the most popular methods of signage around the globe. This is made from a hard-core substrate that is used for permanent installations such as building signage, advertising and shop fronts.
It’s got an outstanding print reproduction and quality, and is ideal for long-term solutions. The alupanels hold resistance properties that make it incredibly suitable for outdoors. It’s chemically resistant, rustproof and waterproof, and is a relatively light-weight option, making it easy to install.
Shade cloth is one of the most commonly used banner products used, and is incredibly versatile. Also known as ‘scrim’, it can be sold as plain (unprinted), partially printed or fully printed to suit your needs.
It can be completely customised to suit scaffolds, temporary fences, chain wire fences and building facades. It’s an adaptable and budget-friendly option for everything from construction sites to music festival fencing.
Using printed banner mesh in fence panels, this product is perfect for temporary fencing on construction sites. Mesh fence panels provide a great amount of flexibility on site, and can be moved around easily as your construction site grows.
This type of mesh is also very aesthetically appealing, and makes any site look uniform and professional.
Corflute signage is also often called corrugated plastic signage or corriboard. It’s a flat, rigid substrate that’s especially versatile. It can be used practically anywhere and is extremely easy to install on just about anything including walls, fences and hoarding.
At Mesh Direct, our corflute signage is fully UV stabilised and can last for years with the proper care. We use only the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.
And there you have it! Our ultimate guide to printed banner mesh terminology. Still got questions? No problem, get in touch to talk to one of our experts.
A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.
A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.
Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?
Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.
One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.
With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.
Use your unique selling proposition effectively, consistently and you are sure to see the results.
Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.
Mesh Direct was recently approached by Abacus Property Group prior to the delicate restoration of a heritage sandstone building in Martin Place. We were chosen for this project based on of our depth of experience in grand format printing. We also have the benefit of a world class house design team and for installations an abseil installation crew..
The brief for this project was to comply with the new policy and guidelines enforcing beautiful hoardings and scaffolding within the City of Sydney.
Mesh Direct worked with the client, the builder and Sydney City Council to achieve this magnificent tribute. The Premiers Department and archival pictures were approved by the Australian War Memorial in Canberra.
Mesh Direct used a premium mesh substrate to cover the scaffold, with alloy poles at 3 metre intervals which were attached to the back. The banner was secured with rated cable ties (110kg) and rated straps top and bottom (750kg Strain ). A 15 cm half cut conduit (also known as a ‘plumbers’ pipe) was used on the corners to stop the banner from ripping.
Installation provide difficult with Sydney experiencing the worst storm in 30 years. To install safely the wind speed needs to be under 20 km/hr. A break in the weather appeared on Thursday (just prior to Anzac Day Saturday) and a team of five installers, including professional abseilers, began the installation process. In order to comply with OH&S regulations, an RTA permit was set in place and part of Sydney’s busiest streets, Pitt Street, was partly closed. Installation was completed within 11 hours in total. The following day 100 km/hr winds were recorded and the banner sign did not move!!
This banner is available for viewing until the end of July 2015.
A special thank you to RMWATSON , ABACUS PROPERTY GROUP and Sydney City Council.
The City of Sydney Council introduced a new policy and accompanying guidelines as of January 1st 2015, click here. These changes impact all construction hoardings and scaffolding installed within the City of Sydney local government area.
Under this policy, new standards for graphics have been developed that builders must comply with. All hoarding fences and fascias must use set guidelines to ensure an improved appearance and vibrancy. Specific guidelines include:
Scaffolding erected on a public road must be protected at street level by a 2m high ply-sheet hoarding fence; and
Scaffolding can be place on the deck of a hoarding, which can accommodate site sheds.
Graphic displays on hoardings are now mandatory in certain circumstances such as the location (city centre and non-city centre) and the duration of the project. These guidelines allow creative freedom for developers, builders and suppliers and create a visually appealing site. Alternatively, these guidelines will attempt to reduce graffiti and poster damage. Mesh Direct can design and print your site banner using the guidelines set by the City of Sydney Council. Click here for a copy of the creative hoarding guidelines.
Should you require more information or for a confidential discussion about this issue please contact Mesh Direct on 1300 368 978.