Printed Banner Mesh - Scentre Group by Mesh Direct

How Branded Banners Can Help Your Business

October 04, 2017 / in Blog / by Helen Scheuerer / No Comments

If there’s one thing we’re incredibly passionate about here at Mesh Direct, it’s branded banners and helping clients build their construction business. Using branded banners is a fantastic way of cementing your business’s reputation in high regard, as well as increasing your brand awareness with potential new clients.

People often underestimate the versatility and benefits of branded banner, but here’s how you can optimise your company’s reach using these simple and affordable products.

1. Use professional artwork

No matter what type of branded banner material you choose (premium banner mesh, standard banner mesh, wind mesh or shade cloth, to name a few), it’s vital that your artwork looks professional.

For those of you who have an in-house designer, be sure that your logo and company colours are high resolution and crisp, and that the dimensions of the artwork are to the material’s specifications.

If artwork is not your strong suit, we highly suggest you take advantage of our in-house design services, so you can be sure that your branded banner mesh does your construction business justice. There’s no point in using branded banner mesh if you don’t represent your brand well through the artwork the banner features.

2. Utilise high traffic areas

If you’ve got a development or construction site that features temporary fencing along a heavily trafficked road, this is a great place to feature your branded banner.

These areas are great for exposing your brand and message to a new audience, as well as creating some familiarity with your brand among the general public.

Statistics show that it takes numerous encounters with a brand’s message for the average consumer to start trusting the business. Branded banners are a great way of getting eyes on your company and the incredible work you do.

3. Include your details

One common mistake we see made time and time again when it comes to banner mesh designs is the lack of company details included in the artwork. At the very least, you need to include your company website, so that any interested parties who have seen your signage know how to get in touch.

All too often the benefits of using branded banners are lost due to silly mistakes like missing details. Where possible, be sure to include a website and phone number at the very least, in addition to your company logo and colour scheme.

For more information branded banners, be sure to check out our product range here, or give our experts a call on 1300 368 978.

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