Event Backdrops to Boost your Branding

The key aim of any event is to be memorable – and photogenic. In this age of social media, the two often go together. A great event will stay in the mind of attendees long after the venue has closed. However, a visually impactful event will do the rounds on social media for years to come, and will live on in people’s digital photo galleries.

Stunning backdrops are the best way to complement excellent content with gorgeous visuals. Strategically placed to boost your brand, frame a speaker, advertise a product or create an unbeatable ambience, backdrops are a highly affordable way to maximise your impact and create an immersive experience for your attendees.

Choosing the right backdrop for your event can feel a little overwhelming, though. Have no fear; Mesh Direct is here! Here’s the low-down on event backdrops and how to use them to take your event to the next level.

What is a Backdrop?

Before we get in too deep, it’s important to distinguish what makes backdrops unique. Unlike banners, backdrops usually offer floor-to-ceiling coverage and hang at the back of a stage, set, or stand. They’re the perfect opportunity to hide unsightly elements of your event while displaying gorgeous graphics. You’ll see them used in theatres and stage productions, festivals and concerts, trade shows and conferences, product launches and promotional events, sporting events and more.

Event backdrops are usually flame-retardant, but their exact material and finish will depend on the type of event and the backdrop’s location. Whatever the case, they’re the perfect opportunity to enhance your theme and promote your brand and sponsors.

Backdrops for your Event

There are no limits to the ways in which you can use backdrops to level up your event. They’re an ideal tool to make space easy to navigate, enjoyable to be in, and highly photogenic.

Spotlight on the Speaker

Frame any speakers or performers at your event with a beautiful backdrop. Whether your backdrop is thematic or focused on branding (or both!), providing a background for speakers increases the likelihood of your audiences being engaged and posting pictures on social media. Your attendees will advertise for you!

Trendy Zoning

Using backdrops to zone open spaces is a cheap and creative way to organise your event, create a memorable and aesthetic environment, and sneak in some branding. Attendees will enjoy navigating a beautiful and intriguing space and generate positive associations between your brand and their experience.

Photo Opps

Create the perfect photo opportunity for attendees with a breathtaking backdrop. Having the option to take selfies, or to have their picture taken by a professional, in front of a classy and clever background makes your event more interactive and memorable.

Your Backdrop, Your Way

There’s nothing easier than boosting your event with a customised backdrop. Call or email us if you’d like to chat about a bespoke design for your event! Our easy-to-install Event Backdrops can be branded with logos, custom designs and corporate identity details to bring out the best in your event.