Why “Instagrammable” Spaces Matter for Events
If people aren’t sharing your event… you’re missing half the impact.
Today’s events don’t just exist in person, they live online. Every photo, reel, and story is free brand exposure.
The key is simple:
Create spaces people want to photograph.
That’s where large format print comes in. Turning blank areas into high-impact, shareable moments.
1. Create a Hero Moment with a Media Wall
If you do one thing, do this.
A media wall (step-and-repeat backdrop) is the go-to for:
- Guest photos
- Sponsor visibility
- Professional event coverage
Make it work harder:
- Keep branding clean and repeatable
- Use high contrast colours
- Ensure logos are spaced for photos
Why it works:
People already expect to take photos here, you’re just making sure your brand is part of every shot.
2. Design Statement Backdrops That Stop People Mid-Walk
Not all photo moments need to be formal.
Use large-format print to create:
- Bold graphic walls
- Branded art-style installations
- Themed backdrops tied to your event
Think:
“If someone walked past this… would they stop?”
Top Tip From Peter Andrews:
Simple, bold designs often outperform cluttered ones. You want impact at a glance.
3. Use Crowd Control Barriers as Branding Opportunities
CCBs aren’t just functional, they’re prime real estate.
Instead of leaving them blank:
- Wrap them in branded mesh or fabric
- Use them to extend your visual identity
- Position them near high-traffic or photo-heavy areas
Why it works:
They naturally sit where crowds gather, which means more photos, more exposure.
4. Think Big: Scale = Shareability
In a crowded event space, bigger almost always wins.
Use:
- Large banner mesh installations
- Oversized signage
- Tall flags or vertical elements
Why it works:
Big visuals:
- Stand out in photos
- Help people frame their shots
- Make your event instantly recognisable
5. Design with the Camera in Mind
Here’s where most events get it wrong.
They design for in-person viewing, not for how it looks on a phone camera.
Keep in mind:
- Where people will stand
- What the background looks like in-frame
- Lighting conditions (especially outdoors)
- Logo placement at eye level
Pro Tip From Stephen Henry:
Test your design by viewing it through your phone before printing.
6. Make It Easy to Share
Don’t just hope people post, guide them.
Add:
- Event hashtags
- Instagram handles
- QR codes linking to socials or campaigns
Why it works:
You’re turning a photo into a trackable marketing moment.
Quick Answer: How Do You Make an Event Instagrammable?
To create an Instagrammable event space, use large format print to design bold, visually striking backdrops, media walls, and branded installations that are easy to photograph, highly visible, and encourage guests to share content online.
FAQs
What makes an event “Instagrammable”?
Visually striking, well-designed spaces that encourage people to take and share photos — usually featuring bold branding, colour, and clear focal points.
What signage works best for photo moments?
Media walls, large-format backdrops, CCB covers, and oversized signage all perform well.
Should branding be subtle or bold?
Bold — but clean. You want visibility without overwhelming the photo.
Can outdoor events still be Instagrammable?
Absolutely. Using materials like banner mesh and flags ensures durability while still creating strong visual impact.
Turn Moments Into Marketing
The best event spaces don’t just look good, they get shared.At Mesh Direct, we help brands create large-format print solutions that turn events into high-impact, highly shareable experiences.
