Grand format print is transforming the world of advertising, signage, and visual communication. As brands and businesses seek to make a bold impact, Grand format printing has become the go-to solution for vibrant banners, billboards, retail displays, and event graphics. In this post, we explore the latest global trends in grand format print, highlighting how innovation, sustainability, and customisation are driving the industry forward.
What Is Grand Format Print and Why Does It Matter?
Grand format printing, also known as super-wide format, encompasses prints larger than 100 inches in width. Grand format is often confused with large format printing (wide format printing), that typically refers to prints with a width between 18 inches and 100 inches.
Grand format print technology plays a vital role in creating eye-catching visuals for advertising campaigns, trade shows, retail environments, and outdoor displays. As consumer expectations evolve, the demand for high-quality, durable, and sustainable print solutions continues to rise.
Market Overview and Growth Projections
The grand format print market is experiencing robust growth, with projections indicating continued expansion through 2029 and beyond. Key sectors driving this demand include:
- Advertising: Grand-format banners and billboards remain essential for brand visibility.
- Events: Custom event backdrops and signage elevate attendee experiences.
- Retail: In-store graphics and POP displays boost engagement and sales.
- Promotional Merchandise: Branded materials create memorable touchpoints.
Technological advancements and the push for more personalized, sustainable solutions are fueling this upward trajectory.
Sustainability – A Central Theme In Grand Format Print
Sustainability is now at the heart of grand format print. Customers and brands are prioritizing eco-friendly materials such as recyclable substrates and biodegradable media. Our range of sustainable products—including ecoboard and ecovinyl—meets these demands while maintaining exceptional print quality.
The adoption of water-based inks and energy-efficient printing technologies (like HP Latex) further reduces environmental impact. As industry standards evolve, print providers must deliver on both performance and environmental responsibility to stay competitive.
Technological Innovations Driving Grand Format Print Forward
The latest generation of grand format printers—including HP Latex 730/830 and hybrid print heads—deliver faster speeds, sharper detail, and greater versatility. UV LED curing technology not only saves energy but also minimizes emissions, making it a win for both productivity and sustainability.
Smart technologies and the Internet of Things (IoT) are revolutionizing print operations. Real-time monitoring, automated job estimation, and workflow automation streamline production, reduce waste, and enable quicker turnarounds.
Personalisation and Customisation
Today’s brands want to stand out with unique, tailored print experiences. Personalization is a key trend, with businesses leveraging AI-driven design tools to create custom graphics and co-create with customers. This approach enhances brand loyalty and delivers memorable visual impact.
Diversification and New Applications
Grand format print is no longer limited to banners and billboards. The industry is expanding into:
- Packaging: Custom boxes and wraps for product launches.
- Décor: Wall murals and interior graphics for commercial spaces.
- Textiles: Fabric prints for fashion and furnishings.
- Immersive Events: Backdrops and props for experiential marketing.
Innovations like direct-to-object printing, 3D capabilities, and interactive signage (integrating AR or QR codes) are opening new creative possibilities.
Automation and Artificial Intelligence
Automation is streamlining every stage of the print process, from design to delivery. AI-powered tools reduce errors, speed up production, and enable smarter resource allocation. This not only boosts efficiency but also frees up creative teams to focus on innovation.
A Decline In Traditional Offset Printing Solutions
As digital and sustainable solutions take centre stage, traditional offset printing is seeing a decline. Brands now favour smaller, high-quality, and eco-friendly digital print runs over mass-produced offset jobs. For print businesses, adapting to these shifts means investing in new technologies and embracing flexible, customer-centric approaches.
Evolving Into The Future Of Grand Format Print
The global grand format print industry is evolving rapidly, shaped by sustainability, technological innovation, and customer-driven customisation. To thrive in this dynamic market, print service providers must embrace eco-friendly materials, invest in the latest printing technologies, and offer tailored solutions that meet the unique needs of modern brands.
Stay ahead of the curve—choose a partner committed to quality, sustainability, and innovation in grand format print, and contact us today.
