Not all signage can be co-opted towards your marketing strategy. While signs such as hoarding, jumpform, or fence panels perform a safety and security function as well as marketing, Safety Signs are a specific type of signage dedicated to security. There’s no getting around it: they’re required by legislation, and their form, colour scheme, and … Continued
At Mesh Direct, we get really excited about signage. Especially building signage, which is always fun to design because it communicates so much about a client’s business identity. We get to focus on eye-catching visual storytelling and precise, perfect function, which is exactly what we’re good at! Here’s a quick run-down of the basics of … Continued
If you’ve got a development or construction site, you’ve got construction hoarding. The two go together like peanut butter and chocolate, not least because construction hoarding, or A-Class hoarding is often a legal requirement! However, it’s so much more than just a legal hoop to jump through. From keeping your staff and site safe to … Continued
Much like outdoor advertising, outdoor signage has been around for centuries. Everyone sees outdoor signs, often before they even walk into your place of business for the first time. While outdoor signage isn’t necessarily used to market a specific product or service, it provides a ‘preview’ of your brand and business identity that entices customers … Continued
Temporary fencing around your development site is more than just a pesky regulation. From meeting building standards to providing an unbeatable marketing opportunity, fencing is an integral element of your development strategy. However, now it’s time to choose between open fencing and closed fencing. But what exactly is the difference between the two? and how … Continued
We may live in a digital age, but good old fashioned outdoor advertising is still going strong. Even though you might be tempted to invest in swanky and fancy digital marketing strategies, people still respond more powerfully to simple and bold visual storytelling. It gives us a break from the screens we stare at all … Continued
Construction hoarding is everywhere. If a city is growing, then someone somewhere is putting up a hoarding! This temporary structure, erected around a construction or development site, is not only required to meet regulations but also presents a perfect opportunity to enhance site safety and brand recognition. Fulfilling a practical, aesthetic, and marketing purpose, hoarding … Continued
The world is your oyster when it comes to advertising. No space is off-limits, too weird, or inaccessible. If a person can be there, then an advert can be there too! We’ve come a long way from sticking to traditional media placements like television, roadside billboards, magazines, and publication. Today, anything from toilets to buses, … Continued
It doesn’t matter how strong your business model is, how reliable your sales methods are, or how masterful your expertise. Without strong branding, your business will struggle to get to the next level, or even off the ground. Signage, in particular, is a central element in any branding campaign. It allows you to bring your … Continued
In this age of digital, online, and pop-up ads, it’s easy to underestimate the power of traditional Out-Of-Home (OOH) advertising. But believe it or not, the good old billboard still has a lot to offer! There’s a reason billboards are still so visible, even almost two centuries after their initial invention. So if you’re wondering … Continued