Hickory Building Wrap

The Project

An exciting Building Wrap project came Mesh Direct’s way, when Nick from Hickory approached us to collaborate on a development at the Ace Hotel in Wentworth Avenue, Sydney. Mesh Direct and Hickory have worked on many projects together over the years. All of our projects are unique and this one was no exception.

The Challenge

This was an interesting project. One of the main requirements was that the client wanted to maintain the heritage look and feel of the building both on the outside and for the internals. This was something for us to consider with the design and print of the signage. One of the challenges we faced was the internal space, as there were beams to navigate which made it very physically tight. Another challenge was going to be the timing and speed at which some of the signage needed to go up. In particular, there would be a very tight window of time to get some of the signage in place as the building was being developed.

The Product

The first product we used for this project was a mini Building Wrap which was applied to the scaffolding on the site. The signage needed to adhere to the City of Sydney Creative Hoarding Guidelines (in particular, A and B class hoardings) and fit the initial brief to maintain the heritage look of the building. Mesh Direct has years of experience working within the City of Sydney’s Guidelines so this was no problem. Historic images of the city were utilised and the Building Wrap featured an impressive image of the Wentworth Avenue area. Jump Form was also used for the project which was going to be the challenging part with timings. Jump Form continues to climb up the building as it grows and the team had a tight window of time to get the signage up. Last but certainly not least, Vinyl Hoarding Banners were installed for the area surrounding the pedestrian walkway. Again, they were featuring historic images which provided a feel to the area and could be enjoyed by passersby.

The Result

The results were pretty impressive. Once the Jump Form was complete it could be seen from all over Sydney, creating quite the statement.

Sydney experienced some usually high winds at the time whilst the signage was in place. Many other Building Wraps (non Mesh Direct!) around the city were damaged and displaced. However, Mesh Direct’s product was strong enough to withstand the winds, and was one of few which was not impacted by the wind. This is a testament to the quality of both our substrates and installation.