Visual publicity has been a central element in branding, advertising and event promotion for centuries. The technologies, materials and expertise involved are continually growing and adapting to new market conditions. However, recent years have seen a new player come onto the scene: digital signage. In an age of screens, user-interactivity and short attention spans, signage … Continued
Every event is different. Some are exclusive and intimate, and others require large venues for innumerable guests; some take place inside, while others embrace the great outdoors. From music to business or food and drink, no two events are the same! Nonetheless, there are a few factors that all event organisers need to take into … Continued
Banners are a great advertising tool. Whether you’re using them as part of a stall display, an outdoor advertising campaign, an event or even a screen for development projects, they can be your most reliable ally in increasing brand exposure and generating revenue. While aesthetics and text are crucial to the design of your banner, … Continued
Effective visual advertising can be a unique artistic experience for both designers and viewers. Outdoors advertising campaigns which make us laugh, smile or think are the ones that stay with us throughout the day. They’re the ones we talk about with friends and share on social media. They’re the ones that change how we perceive … Continued
It might seem contrary, but in this era of digital trends, outdoor advertising is still a winner when it comes to generating revenue. How much time do you spend at home throughout the average working week? Breakfast, dinner, and bed? Most people spend less than one-third of the day at home, and given that one-third … Continued
Visual advertising is still a staple of the marketing world – and for a good reason! Strategically placed in densely trafficked areas, a well-designed banner or billboard will generate interest in your company while you sleep. With tangible benefits for your bottom line, it’s essential to get this part of your marketing strategy right. … Continued
First impressions matter! There’s nothing like a crisp, bright and bold sign to grab the public’s attention and draw them into your story. However, some wind, rain, casual vandalism and a dog’s raised leg later, and your outdoor signage might be left looking a little the worse for wear. In this state, it’s more of … Continued
The show Sydney Build Expo. is one of Australia’s leading construction shows. It attracts around 15,000 attendees from the building and construction industry who come to enjoy over 150 different speakers, 250 or more exhibitors, entertainment and networking. This year, Mesh Direct was one of those 250 or so exhibitors at Sydney Build. Our team … Continued
During a recent renovation of Kings Cross public toilets, Mesh Direct provided The City of Sydney with Hoarding Banners printed with historical cityscape artwork. Read more about the project below. The City of Sydney Sydney is a vibrant, cosmopolitan city with a diverse population, featuring internationally recognised tourist attractions and a rich history. The City … Continued