Alessi Design and Build: City of Sydney Graphics Project

This fantastic PVC vinyl project came Mesh Direct’s way in January of 2020, when Alessi Design and Build asked us to collaborate on large hoarding for their Elizabeth Street development, in Surry Hills. As well as working on a challenging and stimulating project, we had the privilege of designing the first hoarding with Lucy Simpson’s beautiful Ngaarr print! 

The Challenge

There were a few challenging elements to this project. Before even knuckling down to designing, printing and installing the PVC vinyl hoarding, there were copious council requirements to be met, both by Mesh Direct and the client. Elizabeth Street is one of the busiest roads in Sydney, after all! 

As well as this, the size of the project was considerable, with two 3m high A and B class hoardings to install! Mesh Direct worked hard both before and during the design and installation process to ensure the whole project ran as smoothly as possible. 

The Product

Mesh Direct chose to use PVC vinyl with keder edging. This substrate is highly durable, especially in areas of intense pedestrian and vehicle traffic. The keder edging provides additional protection against graffiti and vandalism, making it ideal for urban sites.

The Result

The high-quality substrate, expert installation and stunning design made for a fantastic overall finish, and one thrilled client! Lucy Simpson’s Ngaarr brings depth and relevance to the development, generating anticipation and optimism, but more importantly, engaging powerfully with the local community.  

About Ngaarr

hard / strong. 

This is a story of presence and strength. Derived from the patterning of the inner bark of a gulabaa (eucalypt tree), these designs by Yuwaalaraay artist Lucy Simpson, highlight the conversation about care of country. They speak of contemporary Aboriginal experience and presence, and highlight the importance of First Nations placemaking in the built environment.